Consumer behavior includes the actions a person takes in purchasing services and using products and services, including
A) the physical effort spent on these actions.
B) the financial limitations one must overcome to accomplish these actions.
C) the mental and social processes that come before and after these actions.
D) the emotional processes that occur during these actions.
E) the cognitive and attitudinal processes that must be learned to complete these actions.

Question

Quizplus · Accepted Answer

Consumer behavior encompasses the mental and social processes that occur before and after purchasing and using products and services, as these processes influence decision-making and post-purchase evaluation.

Consumer Behavior Includes the Actions a Person Takes in Purchasing