The five stages a buyer passes through in making choices about which products and services to buy is called the
A) information sorting process.
B) purchase decision process.
C) alternative evaluation process.
D) postpurchase behavior process.
E) problem recognition process.

Question

Quizplus · Accepted Answer

The purchase decision process is the series of steps a buyer goes through when deciding which products or services to purchase.

The Five Stages a Buyer Passes Through in Making Choices