Figure 5-1

-The third stage in the consumer purchase decision process involves appraising brands in the consideration set based on the important criteria (both objective and subjective)identified during the information search step for the ultimate decision.What is this stage called?
A)postpurchase behavior
B)alternative evaluation
C)purchase decision
D)problem recognition
E)information search

Question

Figure 5-1
 
-The third stage in the consumer purchase decision process involves appraising brands in the consideration set based on the important criteria (both objective and subjective)identified during the information search step for the ultimate decision.What is this stage called?
A)postpurchase behavior 
B)alternative evaluation 
C)purchase decision 
D)problem recognition 
E)information search

Quizplus · Accepted Answer

Alternative evaluation is the third stage in the consumer purchase decision process,which involves evaluating brands in the consideration set based on evaluative criteria (both objective and subjective)identified during the information search step for the ultimate decision.

Figure 5-1 -The Third Stage in the Consumer Purchase Decision Process Involves