The fourth stage in the consumer purchase decision process includes deciding from whom to buy and when to buy. What is this stage called?
A) preference development
B) prepurchase evaluation
C) purchase decision
D) problem recognition
E) information search

Question

Quizplus · Accepted Answer

The fourth stage in the consumer purchase decision process is the "purchase decision," where the consumer decides from whom to buy and when to buy.

The Fourth Stage in the Consumer Purchase Decision Process Includes