Nico wants to buy a new digital camera for his semester studying abroad, but he knows very little about cameras, having never owned one. As a result, he has begun asking for advice from friends and relatives. In addition, he has talked to salespeople at a Wolf camera shop and Best Buy and he has looked at some websites. Nico is engaging in
A) problem recognition.
B) an internal search.
C) the purchase decision.
D) an external search.
E) the creation of an antecedent state.

Question

Quizplus · Accepted Answer

Nico is gathering information from external sources such as friends, relatives, salespeople, and websites, which is an external search.

Nico Wants to Buy a New Digital Camera for His