The alternative evaluation stage clarifies the problem for the consumer in part by
A) creating expectations for particular products.
B) proposing the type of purchase outlet.
C) suggesting criteria to use for the purchase.
D) minimizing cognitive dissonance.
E) establishing a purchase timeline.

Question

Quizplus · Accepted Answer

The alternative evaluation stage helps consumers by suggesting criteria to use for the purchase, allowing them to compare different products or brands based on these criteria.

The Alternative Evaluation Stage Clarifies the Problem for the Consumer