Evaluative Criteria Refer to

Evaluative criteria refer to

A) the objective and subjective attributes of a brand consumers use to compare different products and brands.
B) those attributes of a brand that are based exclusively on objective criteria in order to make an unbiased purchase decision.
C) those attributes of a brand that are based exclusively on subjective criteria in order to avoid postpurchase anxiety.
D) the attributes of a product that a manufacturer wishes to promote to a specific target market.
E) a list of required product attributes from which a customer will not waver regardless of additional incentives.