The group of brands a consumer would consider acceptable from among all the brands in the product class of which he or she is aware is referred to as the
A) evaluative set.
B) evolved set.
C) consideration set.
D) alternative selection group.
E) aspiration group.

Question

Quizplus · Accepted Answer

The consideration set refers to the group of brands a consumer deems acceptable from all the brands they are aware of in a particular product category.

The Group of Brands a Consumer Would Consider Acceptable from Among