A consideration set refers to
A) the group of brands a consumer would consider acceptable from among all the brands in the product class of which he or she is aware.
B) the group of generic brands that a consumer would reluctantly consider acceptable.
C) the group of brands of which a consumer is aware.
D) all possible competitive product substitutes that may satisfy a consumer's needs regardless of the product class.
E) those product alternatives a consumer has considered, including those deemed unacceptable.

Question

Quizplus · Accepted Answer

A consideration set is the group of brands a consumer would consider acceptable from among all the brands in the product class of which he or she is aware.

A Consideration Set Refers to