At the ________ of the consumer purchase decision process, a consumer compares the product with his or her expectations and is either satisfied or dissatisfied.
A) problem recognition stage
B) information search stage
C) alternative evaluation stage
D) purchase decision stage
E) postpurchase stage

Question

Quizplus · Accepted Answer

The postpurchase stage is where the consumer evaluates the product against their expectations and determines their level of satisfaction or dissatisfaction.

At the ________ of the Consumer Purchase Decision Process, a Consumer