Purchase task, social surroundings, physical surroundings, temporal effects, and antecedent states can have an impact on a consumer's purchase decision process. These are referred to as
A) marketing mix influences.
B) situational influences.
C) psychological influences.
D) sociocultural influences.
E) evaluative criteria.

Question

Quizplus · Accepted Answer

Situational influences refer to the factors like purchase task, social surroundings, physical surroundings, temporal effects, and antecedent states that can affect a consumer's decision-making process.

Purchase Task, Social Surroundings, Physical Surroundings, Temporal Effects, and Antecedent