Tracy stopped by a vending machine at 10:00 a.m. Even though she wanted to get a soda, she thought it was too early for that and chose a bottled juice instead. This purchase is an example of which situational influence?
A) purchase task
B) social surroundings
C) physical surroundings
D) temporal effects
E) antecedent states

Question

Quizplus · Accepted Answer

Temporal effects refer to the influence of time on consumer behavior, such as the time of day affecting Tracy's decision to choose juice over soda.

Tracy Stopped by a Vending Machine at 10:00 A