Consumer ________ are a marketer's product, service, or brand contacts with a consumer from start-to-finish in the purchase decision process.
A) interactions
B) situations
C) touchpoints
D) integrations
E) metrics

Question

Quizplus · Accepted Answer

Touchpoints refer to the various points of interaction or contact between a consumer and a brand throughout the consumer's purchase decision process.

Consumer ________ Are a Marketer's Product, Service, or Brand Contacts