A consumer journey map is a visual representation of
A) a shopper's emotion-based motivations which if triggered will spur a purchase.
B) situations in which a consumer is physically in contact with a product, such as during trial in a store or at home.
C) exchanges for a particular product or with a particular brand, including frequency and volume in dollars or units.
D) a brand's offerings and how they align with various target markets.
E) all of the touchpoints for a consumer who comes into contact with a company's products, services, or brands before, during, and after a purchase.

Question

Quizplus · Accepted Answer

A consumer journey map outlines all the touchpoints a consumer has with a company's products, services, or brands throughout the entire purchasing process.

A Consumer Journey Map Is a Visual Representation of