Figure 5-5

-In Figure 5-5 above,D represents the ________ influences that can affect the consumer purchase decision process.
A)economic
B)situational
C)psychological
D)sociocultural
E)marketing mix

Question

Figure 5-5
 
-In Figure 5-5 above,D represents the ________ influences that can affect the consumer purchase decision process.
A)economic 
B)situational 
C)psychological 
D)sociocultural 
E)marketing mix

Quizplus · Accepted Answer

Often the purchase situation will affect the purchase decision process.Five situational influences have an impact on the purchase decision process: (1)the purchase task,(2)social surroundings,(3)physical surroundings,(4)temporal effects,and (5)antecedent states.

Figure 5-5 -In Figure 5-5 Above,D Represents the ________ Influences That Can