Motivation Refers to

Motivation refers to

A) the stimulus required to cause a consumer to do something uncharacteristic of himself.
B) the energizing force that stimulates behavior to satisfy a consumer need.
C) a person's consistent behaviors or responses to recurring situations.
D) the way people see themselves and the way they believe others see them.
E) a learned predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way.