Marketers recognize that people have an actual self-concept and a(n)
A)persona determined by their peers.
B)persona determined by psychology.
C)abstract self-concept.
D)ideal self-concept.
E)inconsistent self-concept.

Question

Quizplus · Accepted Answer

Marketers recognize that people have an actual self-concept and an ideal self-concept.An actual self-concept refers to how people actually see themselves.An ideal self-concept describes how people would like to see themselves.

Marketers Recognize That People Have an Actual Self-Concept and A(n)