________ often occurs in the postpurchase stage of the consumer decision process, when consumers notice and read advertisements for the brand they just bought as evidence to support their decision.
A) Selective retention
B) Selective comprehension
C) Selective exposure
D) Selective perception
E) Stimulus discrimination

Question

Quizplus · Accepted Answer

Selective exposure occurs when consumers seek out information that supports their decisions, such as reading advertisements for a brand they have just purchased.

________ Often Occurs in the Postpurchase Stage of the Consumer