As a result of ________, consumers do not remember all the information they see, read, or hear, even minutes after exposure to it.
A) selective retention
B) selective comprehension
C) selective exposure
D) selective perception
E) subliminal discrimination

Question

Quizplus · Accepted Answer

Selective retention refers to the process where consumers remember only a portion of the information they are exposed to, often retaining information that aligns with their beliefs and attitudes.

As a Result of ________, Consumers Do Not Remember All