All of the following are marketing strategies designed to reduce consumers' perceived risk and encourage purchases except which?
A) securing endorsements from influential people
B) providing warranties and guarantees
C) providing free trials of the product
D) giving extensive usage instructions
E) using subliminal advertising

Question

Quizplus · Accepted Answer

Subliminal advertising is not a strategy aimed at reducing perceived risk; it is a controversial technique that attempts to influence consumers without their conscious awareness.

All of the Following Are Marketing Strategies Designed to Reduce