If a consumer tries a new coffee drink at Starbucks and hates it, which variable of behavioral learning has been ineffective?
A) reinforcement
B) achievement
C) drive
D) cue
E) response

Question

Quizplus · Accepted Answer

Reinforcement is the variable that strengthens the likelihood of a response being repeated. If the consumer hates the drink, the negative experience serves as ineffective reinforcement, reducing the chance of the behavior (purchasing that drink again) being repeated.

If a Consumer Tries a New Coffee Drink at Starbucks