________ occurs when a response elicited by one stimulus (cue) is generalized to another stimulus. Using the same brand name for different products is an application of this concept.
A) Selective comprehension
B) Selective retention
C) Stimulus generalization
D) Stimulus discrimination
E) Routine problem solving

Question

Quizplus · Accepted Answer

Stimulus generalization occurs when a response to one stimulus is elicited by a similar but different stimulus. In marketing, this is applied by using the same brand name for different products, leveraging the positive response associated with the brand.

________ Occurs When a Response Elicited by One Stimulus (Cue)