If McNeil Consumer Healthcare uses the same brand name for different products such as Tylenol Cold & Flu and Tylenol P.M. based on behavioral learning theory, this strategy is an example of
A) stimulus generalization.
B) selective comprehension.
C) selective retention.
D) stimulus discrimination.
E) routine problem solving.

Question

Quizplus · Accepted Answer

Stimulus generalization occurs when a brand uses the same name for different products, leveraging the established brand recognition and consumer trust across different product variations.

If McNeil Consumer Healthcare Uses the Same Brand Name for Different