Consumers' ability to perceive taste differences in chocolate bars is an example of
A) cognitive dissonance.
B) stimulus discrimination.
C) selective retention.
D) selective comprehension.
E) stimulus generalization.

Question

Quizplus · Accepted Answer

Stimulus discrimination refers to the ability to distinguish between different stimuli, such as different tastes in chocolate bars.

Consumers' Ability to Perceive Taste Differences in Chocolate Bars Is