Advertising explains that the drug Plavix works by preventing plaque buildup in arteries that can cause heart attack and stroke. This is an example of
A) using a cognitive learning technique.
B) using a behavioral learning technique.
C) reducing perceived risk.
D) creating stimulus generalization.
E) using an attitudinal learning technique.

Question

Quizplus · Accepted Answer

Plavix's advertising explains how the drug works, which involves providing information and knowledge to the consumer. This is an example of using a cognitive learning technique, as it focuses on understanding and processing information.

Advertising Explains That the Drug Plavix Works by Preventing Plaque