Research has found that for many products, including soft drinks, coffee, and cosmetics, consumers are unable to distinguish among brands in blind tests (i.e., taste or other use of the products without labels). Nonetheless, even when prices are similar, consumers have strong preferences for specific brands. They may buy out of habit, which is the basis of
A) extended problem solving.
B) limited problem solving.
C) routine problem solving.
D) high-involvement problem solving.
E) personal problem solving.

Question

Quizplus · Accepted Answer

Routine problem solving occurs when consumers buy products out of habit, often without much thought or comparison, especially when they have strong brand preferences despite similar prices.

Research Has Found That for Many Products, Including Soft Drinks