Pepsi-Cola made "freshness" an important product attribute when it stamped freshness dates on its cans. Prior to doing so, few consumers considered freshness a relevant issue for soft drinks. Pepsi-Cola tried to change consumers' attitudes toward its soft drinks by
A) changing beliefs about the extent to which a brand has a specific attribute.
B) changing the perceived importance of a specific attribute.
C) adding a new attribute.
D) reducing perceived risk.
E) providing stimulus generalization.

Question

Quizplus · Accepted Answer

Pepsi-Cola aimed to change the perceived importance of the "freshness" attribute by highlighting it through freshness dates, making consumers consider it a relevant factor in their purchasing decision.

Pepsi-Cola Made "Freshness" an Important Product Attribute When It Stamped