VALS groups of consumers motivated by ________ are those who look for products and services that demonstrate success to their peers or to a peer group they aspire to.
A) ideals
B) achievement
C) self-expression
D) rewards
E) confidence

Question

Quizplus · Accepted Answer

Consumers motivated by achievement are those who seek products and services that reflect success and status to their peers or a group they aspire to join.

VALS Groups of Consumers Motivated by ________ Are Those Who