In the VALS framework, each consumer segment exhibits unique media preferences. Which segment would be the most likely to read national newspapers?
A) Experiencers
B) Innovators
C) Believers
D) Strivers
E) Makers

Question

Quizplus · Accepted Answer

Innovators are typically well-informed, educated, and interested in staying updated with current events, making them more likely to read national newspapers.

In the VALS Framework, Each Consumer Segment Exhibits Unique Media