A consumer's purchases are often influenced by the views, opinions, or behavior of others. Two important aspects of personal influence to marketing are
A) lifestyle and motivation.
B) personality and lifestyle.
C) opinion leadership and word-of-mouth activity.
D) word-of-mouth activity and psychographics.
E) psychographics and demographics.

Question

Quizplus · Accepted Answer

Opinion leadership and word-of-mouth activity are key aspects of personal influence in marketing, as they involve the impact of others' opinions and communications on consumer behavior.

A Consumer's Purchases Are Often Influenced by the Views, Opinions