An opinion leader is an individual
A) within an organization who influences decision making.
B) who is able to use moral persuasion to get others to comply with the latest trends.
C) in an organization who encourages other paid individuals to forward marketer-initiated messages to others via email, social networking, websites, and blogs.
D) who exerts direct or indirect social influence over others.
E) who is able and willing to cut red tape and move an organization's marketing program forward.

Question

Quizplus · Accepted Answer

An opinion leader is someone who exerts social influence over others, often affecting their attitudes and behaviors.

An Opinion Leader Is an Individual