Your company is introducing a new line of activewear for teenagers and invites the members of the high school track team to a private showing of the line. This group consists of ________ for activewear clothing.
A) lifestyle makers
B) aspirational people
C) autonomous leaders
D) opinion leaders
E) joint decision makers

Question

Quizplus · Accepted Answer

Opinion leaders are individuals who have influence over others' purchasing decisions due to their expertise, status, or active involvement in a particular area, such as sports. The high school track team members are likely to be seen as opinion leaders in the context of activewear clothing among their peers.

Your Company Is Introducing a New Line of Activewear for Teenagers