All of the following are marketing activities designed to stimulate conversations that promote positive or retard negative word of mouth except which?
A) using slogans, music, and humor in advertising
B) giving appropriate product demonstrations
C) recruiting and deploying people to produce buzz
D) employing VALS segmentation strategies
E) running teaser advertising campaigns in advance of new-product introductions

Question

Quizplus · Accepted Answer

VALS segmentation strategies are used to categorize consumers based on their values and lifestyles, not specifically to stimulate conversations or word of mouth.

All of the Following Are Marketing Activities Designed to Stimulate