The specialized group of consumers with a structured set of relationships involving a particular brand,fellow customers of that brand,and the product in use is referred to as a(n)
A) brand community.
B) VALS.
C) opinion leader.
D) social class.
E) buzz group.
Correct Answer:
Verified
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Q286: A reference group that a person wishes
Q288: An American Express advertising claim that "membership
Q289: A reference group to which a person
Q291: Many University of Florida students, fans, and
Q292: A local country club has a great
Q293: Popularity created by consumer word of mouth
Q298: Reference groups refer to
A) the relatively permanent,
Q300: A brand community is a specialized form
Q316: Consumer socialization refers to
A) the distinct phases
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