Which of the following statements about Asian American buying patterns is most accurate?
A)There is no real diversity among Asian American subcultures.
B)Assimilated Asian Americans exhibit buying patterns that are very different from the typical American consumer.
C)Because McDonald's finds it inefficient to reach out to a large variety of nationalities,it does not actively market to Asian Americans.
D)The Asian American subculture is the most entrepreneurial in the United States.
E)Consumer research on Asian Americans suggests individuals and families divide into three groups: assimilated,transitional,and recent immigrants.

Question

Quizplus · Accepted Answer

Asian American diversity is so great that generalizations about buying patterns are difficult.Assimilated Asian Americans exhibit buying patterns very much like the typical American consumer.Consumer research on Asian Americans suggests that individuals and families divide into assimilated and non-assimilated.The Asian American subculture is the most entrepreneurial in the U.S.

Which of the Following Statements About Asian American Buying Patterns