In the consumer purchase decision process for Coppertone products, the problem recognition stage is typically triggered either by "going somewhere" like a vacation, beach, or pool, or through what?
A) heightened awareness of the need to protect skin regularly
B) consumer exposure to medical information from their doctors
C) participation in indoor or outdoor fitness activities
D) a desire to incorporate more natural products into one's lifestyle
E) experiencing a bad skin infection

Question

Quizplus · Accepted Answer

The problem recognition stage for Coppertone products is often triggered by a heightened awareness of the need to protect skin regularly, as people become more conscious of the importance of sun protection in their daily routines.

In the Consumer Purchase Decision Process for Coppertone Products, the Problem