To facilitate the ________ stage in the consumer purchase decision process, Coppertone allocates a significant part of is marketing budget to make sure Coppertone products appear in any online searches about sunscreen.
A) problem recognition
B) postpurchase behavior
C) alternative evaluation
D) information search
E) purchase decision

Question

Quizplus · Accepted Answer

Coppertone focuses on the information search stage by ensuring their products are visible in online searches, helping consumers find information about their sunscreen options.

To Facilitate the ________ Stage in the Consumer Purchase Decision