Important characteristics in organizational buying include which of the following?
A) Products are technical in nature and purchased on the basis of specifications.
B) A heavy emphasis is placed on maintaining standardization to keep costs down.
C) Coupons and contests are the most frequent forms of promotion.
D) A fixed,nonnegotiable price is the norm.
E) Personal relationships are preferred to online buying over the Internet.
Correct Answer:
Verified
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