Starbucks purchases from coffee growers located in more than 20 countries. It pays the coffee farmers a fair price for the beans, the coffee is grown in an ecologically sound manner, and Starbucks invests in the farming communities where its coffees are produced. This is an example of
A) green marketing.
B) ISO 14000 certification.
C) sustainable procurement.
D) ecological procurement.
E) cause marketing.

Question

Quizplus · Accepted Answer

Sustainable procurement involves purchasing goods and services in a way that considers environmental, social, and economic impacts. Starbucks' practices of paying fair prices, ensuring ecological soundness, and investing in communities align with this concept.

Starbucks Purchases from Coffee Growers Located in More Than 20