At the weekly meeting for Choice Hotels,the marketing manager said,"We need an inexpensive creative way to increase awareness of our hotels among people who travel by automobile.To do that,I want to find a different advertising medium that the other hotel chains are not using now." The purchase of this advertising on an alternative medium would be an example of a(n)

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In a new buy situation,the organization is a first-time buyer of the product or service-in this case,a new and different advertising medium.This involves greater potential risk in purchase.

At the Weekly Meeting for Choice Hotels,the Marketing Manager Said,"We