A university's marketing department typically purchases backpacks with its logo embroidered on them for all incoming freshmen. This year, because the faculty has heard complaints, the marketing chair wants to buy similar backpacks but find one that is a little more durable. This is an example of a
A) new buy.
B) straight rebuy.
C) make-buy.
D) modified rebuy.
E) standard reorder.

Question

Quizplus · Accepted Answer

This situation is a modified rebuy because the university is looking to purchase a similar product (backpacks) but with a modification (increased durability) compared to previous purchases.

A University's Marketing Department Typically Purchases Backpacks with Its Logo