Figure 6-4

-Figure 6-4 above shows the three buy classes encountered by organizational buyers.A is referred to as a
A)modified rebuy.
B)straight rebuy.
C)new buy.
D)standard reorder.
E)class buy.

Question

Figure 6-4
 
-Figure 6-4 above shows the three buy classes encountered by organizational buyers.A is referred to as a
A)modified rebuy. 
B)straight rebuy. 
C)new buy. 
D)standard reorder. 
E)class buy.

Quizplus · Accepted Answer

The figure summarizes how buy classes affect buying center tendencies in different ways.A is considered a new buy,B is a straight rebuy,and C is a modified rebuy.

Figure 6-4 -Figure 6-4 Above Shows the Three Buy Classes Encountered by Buy