Five developments in the past decade have significantly influenced the landscape of global marketing.One of them is
A)an increase in most countries' GDP coupled with an increased degree of consumer ethnocentrism.
B)a significant increase in economic protectionism and a decline in tariffs and quotas.
C)a more aggressive attitude toward regulating international banking.
D)a decrease in most countries' GDP and a renewal of nationalism.
E)a growth in economic integration among countries.

Question

Quizplus · Accepted Answer

Five developments in the past decade have significantly influenced the landscape of global marketing: (1)economic protectionism by individual countries,(2)economic integration among countries,(3)global competition among global companies for global customers,(4)the presence of a networked global marketspace,and (5)the growing prevalence of economic espionage.

Five Developments in the Past Decade Have Significantly Influenced the Landscape