U.S.appliance manufacturers note that people in Northern Europe shop only once a week,so they need bigger refrigerators than Southern Europeans,who shop daily.Furthermore,Northern Europeans insist that freezers should be on the top just as firmly as Southern Europeans want them on the bottom.Based on this,U.S.appliance manufacturers would more likely be successful if they used a(n)________ marketing strategy.

Question

Quizplus · Accepted Answer

A multinational firm views the world as consisting of unique parts and markets to each part differently.Multinationals use a multidomestic marketing strategy,which means that they have as many different product variations,brand names,and advertising programs as countries in which they do business.

USAppliance Manufacturers Note That People in Northern Europe Shop Only