Which of the following statements regarding global brands is most accurate?
A) A global brand has centrally coordinated marketing programs.
B) A global brand is marketed under different names but uses identical ads for all markets.
C) A global brand alters the product formulation or service for each geographical region.
D) A global brand delivers varying benefits based on the GDP of each country.
E) A global brand is a collaborative effort among several different transnational firms.

Question

Quizplus · Accepted Answer

A global brand typically has centrally coordinated marketing programs to ensure consistency across different markets while maintaining the brand's core identity.

Which of the Following Statements Regarding Global Brands Is Most