A global brand is a brand marketed under the same name in multiple countries with similar and centrally coordinated marketing programs.However,adaptations of global brands are made
A)only if required by government regulations in the host market.
B)only in its initial introduction into a market and only until the brand is recognized.
C)by domestic competitors causing brand confusion.
D)only when necessary to better connect the brand to consumers in different markets.
E)when there is a serious drop in market share.

Question

Quizplus · Accepted Answer

A global brand is a brand marketed under the same name in multiple countries with similar and centrally coordinated marketing programs.Global brands have the same product formulation or service concept,deliver the same benefits to consumers,and use consistent advertising across multiple countries and cultures.Global brands are sometimes tailored to specific cultures or countries only when necessary to better connect the brand to consumers in different markets.

A Global Brand Is a Brand Marketed Under the Same