Global consumers are
A) all potential consumers for any and all products or services regardless of cultural, ethnic, or national origins.
B) customers within a nation who consider the entire world a single marketplace.
C) consumer groups living in many countries or regions of the world who have similar needs or seek similar features and benefits from products or services.
D) consumer groups living in many countries or regions of the world that seek customized features and benefits from products or services that reflect their individual cultures.
E) multinational organizations whose products incorporate raw materials, assembly, and distribution contributions from multiple nations before they are marketed.

Question

Quizplus · Accepted Answer

Global consumers are groups of consumers in different countries who have similar needs or preferences for certain products or services, often leading to standardized offerings across these markets.

Global Consumers Are