By skillfully using ________, global marketers can tie positive meanings to their products, services, and brands to enhance their attractiveness to consumers.
A) cultural symbols
B) visual icons
C) trademarks
D) brand names
E) ethnic emblems

Question

Quizplus · Accepted Answer

Cultural symbols are often used to represent a product or service in a way that is meaningful to consumers. For example, the American flag is often used to represent patriotism and freedom, while the Nike swoosh is often used to represent athleticism and victory. By using cultural symbols, global marketers can tap into the emotions and values of consumers, making their products and services more appealing.

By Skillfully Using ________, Global Marketers Can Tie Positive Meanings