A firm's profit potential and control over marketing activities ________ as it moves from exporting to direct investment as a global market entry strategy.
A) becomes more stable
B) increase
C) levels off
D) decreases
E) becomes more unpredictable

Question

Quizplus · Accepted Answer

As a firm moves from exporting to direct investment, it typically gains more control over its marketing activities and has the potential for higher profits due to greater market presence and influence.

A Firm's Profit Potential and Control Over Marketing Activities ________