Figure 7-4

-Once a company has decided to enter the global marketplace,it must select a means of market entry.One of the four general options is
A)licensing
B)accreditation
C)countertrading
D)cooperative
E)internationalization

Question

Figure 7-4
 
-Once a company has decided to enter the global marketplace,it must select a means of market entry.One of the four general options is
A)licensing 
B)accreditation 
C)countertrading 
D)cooperative 
E)internationalization

Quizplus · Accepted Answer

Four general options exist: (1)exporting,(2)licensing,(3)joint venture,and (4)direct investment.

Figure 7-4 -Once a Company Has Decided to Enter the Global Marketplace,it